du
du has 2 campaigns on record and no confirmed sponsorships yet.
2 of 2 rows confirmed on their sourceHow we check
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Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 6 Jan 2026
A brand platform that dropped speed, coverage and hardware claims in favour of the emotional distances between families, businesses and communities in the UAE, restating du's promise of adding life to life. The creative debuted on the Burj Khalifa and was built with TBWA\RAAD.
Agency: TBWA\RAAD.
Festive · 20 Apr 2021
du built its Ramadan month around sharing: free promotion of small UAE businesses through its own social channels, tactical consumer offers on video on demand, handsets and data, and fundraising with Dubai Cares, UNICEF UAE, Tarahum and the UAE Red Crescent for vaccination, food and Iftar drives.
Agencies
Credited on du's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| TBWA\RAAD | 1 campaign | 6 Jan 2026 |
Against telecom peers
Confirmed deals only. The full telecom leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| du | 0 | 1 | 2 | – | 6 Jan 2026 |
| Airtel | 7 | 4 | 8 | Business, tech and industry | 18 Aug 2026 |
| Jio | 10 | 2 | 1 | Business, tech and industry | 2026 |
| STC | 6 | 3 | 3 | Football | 23 Feb 2026 |
| Ooredoo | 2 | 6 | 5 | Kabaddi, hockey, tennis and more | 26 Aug 2026 |
Where peers sponsor and du doesn't
| Property | Peers on it |
|---|---|
| India Mobile Congress | Airtel, Jio |
| Singham Again | Airtel, Jio |
| Global Fintech Fest | Airtel |
| Goafest | Jio |
| LEAP | STC |
| Bengaluru Tech Summit | Airtel |
| Pushpa 2: The Rule | Airtel |
| Web Summit Qatar | Ooredoo |
Questions people ask
Which agency works on du's campaigns?
Credited on du campaigns: TBWA\RAAD (1 campaign, latest 6 Jan 2026).
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