Masdar
Masdar has 2 campaigns on record and no confirmed sponsorships yet.
2 of 2 rows confirmed on their sourceHow we check
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Campaigns
With the agency and talent where the trade press named them.
Ad film · 9 Oct 2023
A brand film that opened on the everyday friction of trying to live sustainably, people pedalling in the office to make electricity and an electric car running flat, then answered each with what Masdar City already offers, from electric scooters to autonomous green vehicles. It deliberately avoided the fear appeal of most sustainability advertising.
Purpose · 13 Jul 2023
A global corporate campaign built around five energy transition themes, hope, trust, ambition, power and action, to raise Masdar's profile as one of the largest renewable energy companies and drive engagement ahead of the COP28 climate gathering hosted by the UAE.
Marketing leadership
As reported in the trade press, with the date and the article.
Against energy & industrial peers
Confirmed deals only. The full energy & industrial leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Masdar | 0 | 0 | 2 | – | 9 Oct 2023 |
| Tata Group (corporate brand) | 7 | 4 | 0 | Cricket | 2026 |
| Vedanta | 6 | 6 | 3 | Running and fitness | 21 Mar 2026 |
| ADNOC | 7 | 7 | 1 | Motorsport | 29 Jul 2026 |
| Reliance Industries (Jio, Reliance Retail) | 8 | 5 | 2 | Business, tech and industry | 30 Mar 2026 |
Where peers sponsor and Masdar doesn't
| Property | Peers on it |
|---|---|
| India Energy Week | Vedanta, ADNOC, Reliance Industries (Jio, Reliance Retail) |
| WAVES - World Audio Visual & Entertainment Summit | Tata Group (corporate brand), Reliance Industries (Jio, Reliance Retail) |
| Tata Mumbai Marathon | Tata Group (corporate brand), Vedanta |
| ADIPEC | ADNOC |
| Bengaluru Tech Summit | Reliance Industries (Jio, Reliance Retail) |
| MAMI Mumbai Film Festival | Reliance Industries (Jio, Reliance Retail) |
| Yas Marina Circuit season | ADNOC |
| Jashn-e-Rekhta | Vedanta |
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