Mashreq
Mashreq has 4 campaigns on record and no confirmed sponsorships yet.
4 of 4 rows confirmed on their sourceHow we check
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Campaigns
With the agency and talent where the trade press named them.
Launch · 6 Feb 2025
An omnichannel launch marking Mashreq's entry into Oman, positioned on the bank's origin as the Bank of Oman and framed as a legacy reunited. A film built on research into Omani generations ran for 90 days on Facebook, Instagram, LinkedIn, X and YouTube, alongside 12 weeks of lamppost, airport and billboard sites across Muscat and print in Al Watan and Muscat Daily.
Agency: Sweetwater MEA.
Influencer · 28 Oct 2024
Mashreq fronts Rise Every Day with Zainab Al Eqabi, an MBC host, pharmacist and advocate for people of determination who lost a leg to a detonator blast in Iraq. The bank deliberately uses real people rather than influencers or celebrities to carry the platform's story.
Talent: Zainab Al Eqabi.
Digital/social · 4 Oct 2022
Mashreq tied its Rise Every Day brand platform to a long-term partnership with the streaming service Anghami, which produced an exclusive podcast of regional stories about people who overcame challenges, plus an original song composed for the bank. UAE customers got up to twelve months of Anghami Plus.
Rebrand · 21 Sep 2022
Mashreq relaunched itself as a challenger brand under the positioning Rise Every Day, framing the bank around customers working towards their own goals. The logo kept the flare from the bank's heritage but dropped the blue for a sunrise-orange palette playing on the meaning of Mashreq, place of sunrise. The platform is told through real people rather than celebrities.
Agencies
Credited on Mashreq's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Sweetwater MEA | 1 campaign | 6 Feb 2025 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against banking & finance peers
Confirmed deals only. The full banking & finance leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Mashreq | 0 | 0 | 4 | – | 6 Feb 2025 |
| IDFC FIRST Bank | 9 | 5 | 3 | Running and fitness | 2026 |
| SBI | 8 | 8 | 13 | Business, tech and industry | 17 Jun 2026 |
| Kotak Mahindra Bank | 7 | 1 | 12 | Kabaddi, hockey, tennis and more | 7 Jul 2026 |
| HSBC India | 9 | 2 | 2 | Music | 2026 |
Where peers sponsor and Mashreq doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | SBI, HSBC India |
| Antaragni | IDFC FIRST Bank, SBI |
| International Film Festival of India (IFFI), Goa | SBI |
| Jaipur Pink Panthers | IDFC FIRST Bank |
| Punjab Kings | Kotak Mahindra Bank |
| Bengaluru Bulls | Kotak Mahindra Bank |
| Dubai Rugby Sevens | HSBC India |
| Kaun Banega Crorepati season 17 | SBI |
Questions people ask
Which agency works on Mashreq's campaigns?
Credited on Mashreq campaigns: Sweetwater MEA (1 campaign, latest 6 Feb 2025).
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