Work. Pynk. Play.
Rs 27 crore 360-degree launch of the women's wear brand Pynk with Shraddha Kapoor as ambassador. The film follows a young woman who keeps both her corporate job and her dance; the plan covered about 1,600 cinema screens, TV, digital, hoardings, airport glow screens and around 600 influencers. Created by Rediffusion, directed by Abhishek Varman.
| Brand | Lux Industries |
|---|---|
| Agency | Rediffusion |
| Talent | Shraddha Kapoor |
| Channels | cinema, TV, digital, OOH, social |
| Source | MediaNews4U |
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