#EngineeringASoftwareDefinedFuture
A B2B brand positioning campaign unveiled at ELIV 2024 in Bonn, Germany, centred on Tata Technologies' shift toward software-defined engineering for automotive, industrial heavy machinery and aerospace clients, tied to the hashtag #EngineeringASoftwareDefinedFuture.
| Brand | Tata Technologies |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | Not named |
| Source | CXOToday |