Sierra relaunch as lifestyle SUV
Tata Motors revived the 1990s Sierra nameplate as a brand-first lifestyle SUV, deliberately skipping a celebrity face for in-house creative, culture and fashion collaborations (including limited-edition watches and sneakers) and an IPL-WPL media push.
| Brand | Tata Motors Passenger Vehicles |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | TV |
| Source | BestMediaInfo |
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