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LaunchIndia23 Aug 2025

Unleash the Power Within

India debut of Shell's global Ferrari campaign, timed with the upgrade of Shell Helix Ultra to the 2025 API SQ standard and new packaging across the Helix range. Charles Leclerc and Lewis Hamilton of Scuderia Ferrari HP front it; the Indian launch ran as a two-day event with a live Ferrari pit-stop demonstration and BMW M driving experiences.

BrandShell
AgencyNot named
TalentCharles Leclerc, Lewis Hamilton
Channelson-ground
SourceMediaNews4UShell India

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