Set Wet Sada Sexy Raho (prehistoric avatar)
A TVC for Set Wet built around its long-time motto 'Sada Sexy Raho', in which brand ambassador Ranveer Singh plays a dual role including a caveman avatar, aimed at Gen Z with a research-led insight that the generation prefers to do things its own way; launched alongside a packaging refresh.
| Brand | Parachute |
|---|---|
| Agency | Taproot Dentsu |
| Talent | Ranveer Singh |
| Channels | TV |
| Source | MediaNews4U |
More from Taproot Dentsu
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Aquaguard | Pani mein Zinc aisa kahaan hota hai... jahan Aquaguard hota haiLaunch · 16 May 2022 | Launch | Taproot Dentsu | 16 May 2022 |
More from Parachute
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Parachute Advansed Protein Shampoo - Aisa Kya Hai?Launch · 3 Aug 2026 | Launch | – | 3 Aug 2026 |
| Hair fitness with Rukmini MaitraAd film · 5 Nov 2024 | Ad film | – | 5 Nov 2024 |
| #BeardsAtWorkDigital/social · 4 Sep 2023 | Digital/social | – | 4 Sep 2023 |
| Saffola 40 Under 40Purpose · 17 Aug 2023 | Purpose | – | 17 Aug 2023 |
| #ApniHairstyleHiApniVibeHaiAd film · 4 Jul 2023 | Ad film | – | 4 Jul 2023 |
| #NoBaalBankaIntegrated campaign · 18 Jun 2023 | Integrated campaign | – | 18 Jun 2023 |
| #AllHairIsNotStraightDigital/social · 15 Jun 2023 | Digital/social | – | 15 Jun 2023 |
| Hair damage film with Rubal ShekhawatAd film · 11 May 2023 | Ad film | – | 11 May 2023 |