Gamers for Dementia Awareness (GFDA)
An MPL Foundation cause campaign launched on World Alzheimer's Day with partners Dementia India Alliance, Vridhcare, Kaha Mind, EPWA and ElderAid -- a dedicated awareness website (gameoverdementia.org), a five-point pledge for gamers, and on-ground and youth activities to support dementia awareness in India.
| Brand | MPL |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital, on-ground |
| Source | Times of India |
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| Darr Ko Hatao, Bada Khel JaoAd film · 5 Apr 2023 | Ad film | – | 5 Apr 2023 |