#ShineOutLoud — NUWA by Mine Diamonds
Launch campaign for the NUWA natural-diamond collection, fronted by Kareena Kapoor Khan under a #ShineOutLoud line, positioning the abstract, convertible pieces as everyday luxury for women who dress for themselves. Sold through more than 250 showrooms in India and overseas.
| Brand | Malabar Gold & Diamonds |
|---|---|
| Agency | Not named |
| Talent | Kareena Kapoor Khan |
| Channels | digital, social, in-store |
| Source | MediaNews4U |
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