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Integrated campaignIndia3 Apr 2025

Midea air conditioner campaign with Rashmika Mandanna

Carrier Midea India signed Rashmika Mandanna as the face of Midea air conditioners to front a summer campaign across TV, digital, print and retail, aimed at lifting awareness of and trust in the Midea cooling range while the company expands distribution.

BrandMidea
AgencyNot named
TalentRashmika Mandanna
ChannelsTV, digital, print, in-store
Sourceafaqs!