Vaani Kapoor for Proedit and Ecostay
Lotus Make-Up signed Vaani Kapoor on a two-year deal to front its Proedit and Ecostay ranges, pitching the line as India's first vegan makeup brand. The brand film ran in multiplexes and the campaign carried across digital, OTT, OOH and the brand's own social handles.
| Brand | Lotus Herbals Safe Sun |
|---|---|
| Agency | Not named |
| Talent | Vaani Kapoor |
| Channels | digital, OTT, OOH, social, cinema |
| Source | Financial Express |
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