#NoMoreHalfTruths
Lizol went after the belief that phenyl cleans floors properly, running a myth-busting campaign that the brand reported drew more than 800 million views on social media.
| Brand | Reckitt India |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital, social |
| Source | Lokmat Times |
More from Reckitt India
| Campaign | Type | Agency | Date |
|---|---|---|---|
| The Right Way to DishwashLaunch · 8 Apr 2026 | Launch | – | 8 Apr 2026 |
| Nothing Protects Like Mom & DettolAd film · 2 Apr 2026 | Ad film | McCann, Gurgaon | 2 Apr 2026 |
| Harpic Bathroom Ultra Cleaner launch with Rohit ShettyLaunch · 22 Feb 2026 | Launch | – | 22 Feb 2026 |
| Bacche Bacche Ko Pataa HaiIntegrated campaign · 26 Sep 2024 | Integrated campaign | Havas | 26 Sep 2024 |
| #BetterWayToWaxLaunch · 2 Jul 2024 | Launch | – | 2 Jul 2024 |
| #ExplorersWantedDigital/social · 13 May 2024 | Digital/social | – | 13 May 2024 |
| Aao Dard MitayeinAd film · 7 May 2024 | Ad film | Havas Worldwide India | 7 May 2024 |
| #ChamakNayiSochKiPurpose · 22 Mar 2024 | Purpose | – | 22 Mar 2024 |
