كودو.. من ربعك (One of Us)
A brand campaign built on the fact that the word Kudu has passed out of trademark and into everyday Saudi speech. The centrepiece is a documentary-style film directed by Saudi filmmaker Ali Kalthami showing the chain turning up in family gatherings and casual meetups, extended across billboards, social and in-store activations.
| Brand | Kudu |
|---|---|
| Agency | VML |
| Talent | Ali Kalthami |
| Channels | OOH, social, in-store |
| Source | Communicate Online |
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