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Integrated campaignGulf10 Dec 2024

كودو.. من ربعك (One of Us)

A brand campaign built on the fact that the word Kudu has passed out of trademark and into everyday Saudi speech. The centrepiece is a documentary-style film directed by Saudi filmmaker Ali Kalthami showing the chain turning up in family gatherings and casual meetups, extended across billboards, social and in-store activations.

BrandKudu
AgencyVML
TalentAli Kalthami
ChannelsOOH, social, in-store
SourceCommunicate Online

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