Earn before you spend
A launch campaign for the Kudu rewards app that hid redeemable codes in every second of an ad film scored by a Saudi composer, turning the ad into a treasure hunt for Gen Z. The same codes ran on in-store digital menus, outdoor, social posts and radio, and the brand reported a surge in app downloads and orders.
| Brand | Kudu |
|---|---|
| Agency | VML |
| Talent | Not named |
| Channels | digital, social, OOH, radio, in-store |
| Source | Campaign Middle East |
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