Skip to content
Subscribe
Integrated campaignIndia9 Jul 2024

The Right Fit for Your Face

Garnier Men extended its Mumbai Indians tie-up and its 2023 Misfits idea into a video series with John Abraham, Jasprit Bumrah, Ishan Kishan and Tilak Varma, arguing that using bar soap on the face is like batting in the wrong gear. It ran across TV and online, added a fan contest that drew over 1,500 entries, and put a Garnier Men Locker Room experience inside Wankhede Stadium.

BrandL'Oréal India
AgencyNot named
TalentJohn Abraham, Jasprit Bumrah, Ishan Kishan, Tilak Varma
ChannelsTV, digital, social, on-ground
SourceBestMediaInfo

More from L'Oréal India

CampaignTypeAgencyDate
#JoinTheRefillMovement (3rd edition)Purpose · 15 Jun 2026Purpose–15 Jun 2026
Garnier Color Naturals "Trust Campaign"Ad film · 27 Mar 2026Ad film–27 Mar 2026
Hyaluron Pure digital film with Aditi Rao Hydari and SiddharthDigital/social · 5 Mar 2025Digital/social–5 Mar 2025
See Life in PanoramaLaunch · 24 Jun 2024LaunchTonic Worldwide24 Jun 2024
Super Stay Lumi-Matte Foundation DVC ft. Suhana KhanDigital/social · 4 Jun 2024Digital/socialSchbang Motion Pictures4 Jun 2024
My Hair Color, My ExpressionDigital/social · 16 Jan 2024Digital/social–16 Jan 2024
Brave Together / #RaiseYourHandPurpose · 3 Sep 2022Purpose–3 Sep 2022