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LaunchIndia16 Oct 2023

FabriCare launch OOH: Beauty that needs no protection

The outdoor leg of FabriCare's launch, a ten-day run across twelve cities on billboards, digital screens, metro pillars, unipoles and mall facades. Creatives put Shah Rukh Khan and Alia Bhatt together, and the LED sites animated coffee spilling on a couch to show the stain-resistant claim.

BrandD'Decor
AgencyNot named
TalentShah Rukh Khan, Alia Bhatt
ChannelsOOH
SourceMedia4Growth

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