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PurposeIndia22 Mar 2024

#ChamakNayiSochKi

The glass cleaner took on the household habit of keeping separate utensils for domestic workers and passing them leftovers and old clothes, asking people to drop those practices. The brand's shine metaphor is carried over to a change of mind.

BrandReckitt India
AgencyNot named
TalentNot named
ChannelsNot named
SourceANI News

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