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Digital/socialGulf25 Apr 2023

Baity Battle

A custom Fortnite island built on the map of Saudi Arabia for stc's Baity Fiber Play broadband, with in-game time synced to real sunset and sunrise so fasting gamers could see Iftar and Suhoor approaching without leaving the game. Saudi Twitch streamers drove players to the map and it was featured on Fortnite's Discover page through Ramadan.

BrandSTC
AgencyWunderman Thompson
TalentNot named
Channelsdigital, social
SourceCommunicate Online

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