Aprilia RS457 film series with John Abraham (Fun, Lust)
Four-film digital series on the emotions of riding the RS457, directed by Nigel Simpkiss and made by boutique agency Centrick, with brand ambassador and biker John Abraham. The first film 'Fun' released in September 2024 and the second, 'Lust', in October 2024; both trade on the line 'That's Aprilia. That's RS457.'
| Brand | Vespa |
|---|---|
| Agency | Centrick |
| Talent | John Abraham |
| Channels | digital |
| Source | MediaNews4UMediaNews4UMediaNews4U |