Today
Today sponsors 4 properties, mostly creators and podcasts, then comedy. 3 confirmed in 2026.
4 of 6 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
In-video ad read · Podcast · 6 May 2026
Today is promoted with a listener offer link (today.bet) in the show notes of 4 episodes between 2026-05-06 and 2026-07-01, most recently '367: ASK NOT Deep Dive Pt 3! The Forgotten Women of the Kennedy Legacy: Mary Jo '.
In-video ad read · Podcast · 17 Feb 2026
Today is promoted with a listener offer link (today.us) in the show notes of 3 episodes between 2026-02-17 and 2026-03-03, most recently '105. SOLO: I'm Fired Up! Politics, Cyber Bullying, Black & White Wellness + Medi'.
In-video ad read · Podcast · 20 Jan 2026
Today is promoted with a listener offer link (today.it) in the show notes of 3 episodes between 2026-01-20 and 2026-04-01, most recently 'Rescue Dog 3D & Relaxation Therapy'.
Shirt sponsor · League · 1986
Front-of-shirt sponsor of English Football League, 1986–1987.
2 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
In-video ad read · Podcast · 22 May 2026
Today is promoted with a listener offer link (today.shop) in the show notes of 2 episodes between 2026-05-22 and 2026-06-19, most recently 'Tie-Dye, TikTok & Turning Points with Gabbie Egan'.
In-video ad read · Podcast · 19 Jan 2026
Today is promoted with a listener offer link (today.pro) in the show notes of 2 episodes between 2026-01-19 and 2026-02-09, most recently 'Muscle Doctor: The Shocking Link Between Muscle and Dementia'.
Against media & entertainment peers
Confirmed deals only. The full media & entertainment leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Today | 4 | 3 | 0 | Creators and podcasts | 6 May 2026 |
| Netflix | 42 | 25 | 3 | Creators and podcasts | 7 Sep 2026 |
| Ground News | 19 | 14 | 0 | Creators and podcasts | 27 Aug 2026 |
| Disney+ | 13 | 10 | 0 | Creators and podcasts | 3 Sep 2026 |
| PAVE Studios | 10 | 8 | 0 | Creators and podcasts | 7 Sep 2026 |
Where peers sponsor and Today doesn't
| Property | Peers on it |
|---|---|
| International Film Festival of India (IFFI), Goa | Netflix |
| Comic Con India | Disney+ |
| WAVES - World Audio Visual & Entertainment Summit | Netflix |
| 1 Billion Followers Summit | Disney+ |
Questions people ask
What does Today sponsor?
Today has 4 confirmed sponsorship properties on record, mostly in creators and podcasts, then comedy, including Pop Apologists, The Wellness Process, The Lonely Island and Seth Meyers Podcast. The latest is dated 6 May 2026.
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