Shree Cement × East Bengal, 2020
- Brand
- Shree Cement · Home & building
- Property
- East Bengal · Indian Super League
- Tier
- Shirt sponsor
- Date
- 2020
- Source
- Wikipedia
Front-of-shirt sponsor of East Bengal, 2020–2022.
Credits
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Shree Cement's other deals
Shirt sponsor · Team · 2026
Front-of-shirt sponsor of Sunrisers Hyderabad, 2026–present.
Ad film · 17 Apr 2025
Two TVCs for Bangur Cement's premium products. The Bangur Magna film uses a MasterChef-style "Makaan Chef" building contest, built on the insight that what's truly strong doesn't need to shout, to show two teams building houses where the one using Bangur Magna (with CSH Gel technology) wins on a hammer-strength test; a companion "Concrete Master" film for Bangur Roofon is narrated from the point of view of a family's roof. Produced by Red Comet Films with creative agency Ginger Monkey, directed by Vikalp Chabbra; the Magna film starred Abhishek Banerjee in Hindi and Suhas in the Telugu version.
Agency: Ginger Monkey. Talent: Abhishek Banerjee, Suhas.
Rebrand · 5 Jan 2024
Shree Cement revamped its corporate brand identity, consolidating its cement portfolio under a new master brand, "Bangur," anchored on the philosophy "Build Smart." The launch campaign brought in actor Sunny Deol as brand endorser.
Talent: Sunny Deol.
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