LEAD School
The company behind LEAD, with 3 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Digital/social · 13 Sep 2022
Digital film by TBWA India, directed by Piplu Khan of Potlibaba Media House, on the sacrifices parents make for their children's education, released as an ode to parents rather than a product pitch.
Agency: TBWA India.
Rebrand · 17 Jul 2021
The K-12 edtech dropped 'School' from its name and adopted a starburst logo formed from the letter L, marking its shift from running schools to powering 2,000-plus schools with its curriculum and tech; rolled out on social first, then across all touchpoints.
Ad film · 22 Feb 2021
30-second TVC by WATConsult introducing 'propulsive learning' through a young student at an affordable private school, ending with anxious parents reassured they chose the right school. Aired on GEC channels inside a 360 campaign with print, outdoor and BTL activation.
Agency: WATConsult.
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