United Spirits (Diageo India) × Lollapalooza India, 2025
- Brand
- United Spirits (Diageo India) · Alcohol
- Property
- Lollapalooza India · BookMyShow Live
- Tier
- Presenting
- Date
- 2025
- Source
- Passionate In Marketing
Returning sponsor for the third year running.
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United Spirits (Diageo India)'s other deals
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A film fronted by Virat Kohli reframes the 'Keep Walking' idea around progress as a mindset rather than a milestone, showing Kohli across cricket, fatherhood and entrepreneurship, set to a reimagined version of KISS's 'I Was Made for Lovin' You' recreated by YUNGBLUD.
Talent: Virat Kohli.
Beverage · Event · 2026
Listed under Sponsors; afaqs! reports Black Dog Soda as Immersive Experience Partner
Presenting · Event · 2026
"brings its latest launch to Lollapalooza India – the Johnnie Walker Blonde Non-Alcoholic Lemonade".
Digital/social · 9 Oct 2025
A follow-up to House of McDowell's Soda's ongoing Kartik Aaryan-fronted friendship platform, exploring memorable first experiences shared with friends across social media, out-of-home and shopper touchpoints.
Talent: Kartik Aaryan.
Presenting · Event · 2025
"Presented by Johnnie Walker" across the eight-city India tour.
Beverage · Event · 2025
Listed among the brands the tour is "supported by" in the BookMyShow Live announcement.
Presenting · Event · 2025
Listed as "Experience Partner" on Zomaland's own partner wall; EVENTFAQS describes the season as "Presented by Black & White Ginger Ale by Diageo India", and the brand ran the Magic of Sharing Zone.
Event · 2024
Listed under "SPECIAL THANKS" on the DIFF 2024 credits wall.
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