JK Cement
The company behind JK Cement, with 3 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Integrated campaign · 27 Apr 2026
JK Maxx Paints signed Akshay Kumar as brand ambassador for a humorous TVC where he answers every question with "JK Maxx," revealed via flashback to be shorthand for his own home-painting journey (putty, primer, paint); positions JK Maxx as an end-to-end wall-solutions brand built on JK WallMaxX Putty and JK WhiteMaxX Cement, rolled out across TV, OTT, CTV, digital, social, outdoor and retail.
Talent: Akshay Kumar.
Ad film · 19 Jul 2023
Four TVCs set in a multi-brand cement retail store use light-hearted conversations among customers, dealers and engineers to reposition what "No.1" means in the cement category and highlight JK Cement's 50-year legacy.
Festive · 1 Oct 2022
A Diwali campaign for JK Cement WallMaxX honouring the painter community who ready homes for the festival while often missing their own family celebrations, based on market research on painters' working lives; conceptualised by Kandid Kanvas & Social Cloud and produced by Bombay Film Company.
Agency: Kandid Kanvas & Social Cloud.
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