Flipkart Big Billion Days 2026 ads: Leo made the time loop, McCann made five more

Flipkart's Big Billion Days 2026, the sale's 13th edition, opened to everyone on 9 October, after early access for Plus, BLACK and Flipkart credit card members from midnight on 8 October. Its advertising started three weeks earlier, on 16 September, with a nearly five-minute film by Leo. At least ten more films followed from five other agencies, and McCann India made five of them.

Who is in the Flipkart Big Billion Days 2026 ad?

Flipkart's own announcement names five faces for “Luck Badal Sakta Hai, Yahan Kuch Bhi Ho Sakta Hai”: Rohit Sharma, Sreeleela, Aneet Padda, Jackie Shroff and Samay Raina. afaqs and IndianTelevision also credit Aditya Srivastava, Geni Kamki and Agu Stanley Chiedozie. An unlucky young man lives the same day over and over, and each Big Billion Days purchase turns one bad encounter into good luck. Leo made it, and the scenes were cut into short social edits. A sale-eve cutdown, “Sale Starts Tonight”, went up on 8 October.

Which Big Billion Days 2026 films did McCann India make?

Five, each built around a gimmick with a microsite or a product attached. “Are You Really Gen Z?” mocks brands that force Gen Z slang, then hides fashion and beauty offers behind three Gen Z “CAPTCHA” tests. “Luck By Naam” has the numerologist Sanjay B Jumaani turn a shopper's name into a luck score that unlocks SuperCoins. “Tatkaal Seva” tells the origin story of a Tatkaal ticket agent who now reserves sale deals at opening prices.

“Maine Prem Nahi Kiya” is a mockumentary in which Piyush Mishra still regrets turning down the lead in Maine Pyar Kiya, and uses that regret to sell iPhones. Flipkart ran the same routine again for the Google Pixel 11 on 30 September. “BBD Pe Intel Hai” is a spy parody for laptops with Intel processors.

Potli Baba Media House produced two of the McCann films, and it also produced one for 22feet. Three of the season's Flipkart films came out of one production house working for two agencies.

What did 22feet, Talented and SW Network make?

22feet made two. “Home for Old Age Appliances” imagines a retirement home for long-serving appliances to sell the exchange offer, and Flipkart built a pop-up version at North Studio in Mumbai on 3 and 4 October. “Ek Size Bada Le Lo” takes the advice every mother gives about buying clothes a size up and applies it to televisions.

Talented took the sale's initials to Kolkata, where BBD has long meant BBD Bagh. Buses on the route carried Big Billion Days tickets with QR-code offers, and the film turns a conductor's call of “BBD! BBD!” into a sale cue. SW Network's social film has Tamannaah Bhatia build up to the Samsung Galaxy S25 at Rs 57,999.

GoPromoto made personality-led films for air fryers and cleaning appliances with Karan Kundrra and Tejasswi Prakash, and with Malavika Mohanan, alongside a creator film with Kabita Singh. Flipkart's YouTube channel also carries two films no trade story has credited yet: “BBD Gummies”, a spoof of focus gummies starring a JEE topper, and “Diva Junction” for beauty and fashion deals.

Every Flipkart Big Billion Days 2026 film so far

A blank agency cell means no agency has been credited in Flipkart's release or the trade press. Dates are when each film went up on Flipkart's channel or was first reported.

What did Amazon run for the Great Indian Festival 2026?

Amazon's Great Indian Festival opened to Prime members on 7 October and to everyone on 8 October. Its lead film, by WLDD, has The Great Khali living among broken, ageing belongings until festival deals let him replace them. A smartphone film sets Ravi Kishan's panic against Gautam Gambhir's calm to argue that waiting for a better deal costs more. A third has the creators Rida Tharana, Shreya Kalra and Dolly Singh go behind the scenes at a fulfilment centre.

Flipkart also took the hero line outdoors. OAP Mediatech built a four-storey, 70 by 40 foot copy of the Flipkart app at Noida Haat, with a claw dropping products into a cart, under the same “Kyunki Yahaan Kuch Bhi Ho Sakta Hai”.

Between them, the films sell iPhones, a Pixel, a Galaxy, Intel laptops, televisions, air fryers and an exchange offer. Only the Leo film, with the biggest cast, sells the sale itself.

How we checked: each film was matched to Flipkart's or Amazon's own YouTube upload and to the release or trade story linked in its row. Sale dates come from Flipkart's releases of 6 and 9 October and from BestMediaInfo. More films are on our Diwali and festive ads 2026 tracker.