Croma
The company behind Croma, with 5 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Integrated campaign · 22 Aug 2026
Three digital films follow a young couple through relationship milestones marked by the appliances they buy, positioning Croma as the adviser that turns a house into a home; select stores were wrapped in large washing-machine installations and the work ran on digital, OTT and social.
Other · 12 May 2025
A summer out-of-home push across 120-plus cities for air conditioners and coolers, with ice-wrapped 'Frozen Chair' seats inside Mumbai Metro coaches and a bus-shelter display telling commuters their air specialist was five minutes away. OOH agency: Posterscope.
Festive · 4 Oct 2024
Croma's annual festive sale campaign, running to 3 November across 500-plus stores and croma.com, with cashback offers, assured gifts and a draw for 100 Tata Motors cars, 500 Hero bikes and 5,000 Titan watches.
Festive · 8 Nov 2023
A Diwali teaser that promised 'sweet surprises' in mithai-style boxes and then revealed electronics gifting at the price of sweets, with Uphaar gift boxes, registrations for free samples on croma.com and a Kaju Katli mascot roaming Mumbai and Delhi.
Experiential · 25 Jan 2023
A Republic Day campaign around Croma's sale with AR-powered 'Wall of Unity' artworks at stores, malls and metro stations in six cities; scanning a QR code revealed hidden Indian flags carrying discount codes for use in store.
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