Centuary Mattresses
The company behind Centuary, with 5 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Purpose · 14 Mar 2026
World Sleep Day digital film showing visually impaired children playing and then falling asleep on Centuary mattresses, released with a donation of 150 mattresses to Devnar School for the Blind, DESIRE Society, a Telangana model school and an old-age home in Hyderabad.
Experiential · 15 Mar 2024
A World Sleep Day event in Hyderabad with radio partner Big FM: a lakeside concert by Swaram Band with music curated to induce sleep, staged with soft lighting and fog, to make the case that eight hours of sleep is a physical minimum.
Sports · 29 Aug 2023
Centuary signed badminton champion PV Sindhu as brand ambassador, pitched as two Hyderabad champions pairing up, with Sindhu fronting the argument that the right mattress matters to fitness and recovery. The company said she would carry the brand into geographies beyond the South.
Talent: PV Sindhu.
Ad film · 26 Nov 2022
Wedding-season TVC in which Sania Mirza sings about millennials who cannot sleep because of endless scrolling and elders who cannot sleep from exhaustion, pushing the online-only Sleepables range with its ten-year warranty and CertiPUR-US foam; on TV and digital.
Agency: PAD Agency. Talent: Sania Mirza.
Experiential · 15 Mar 2022
World Sleep Day 'sleep-juvenation' programme: Sania Mirza flagged off a chain of sleep getaways by nominating yoga expert Anshuka, with participants counselled by sleep experts at a 'sleep it off' camp and then passing the baton to someone else who is burnt out.
Talent: Sania Mirza.
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