Cashify
The company behind Cashify, with 3 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Digital/social · 26 Jun 2025
A short film set at an Indian wedding where the groom wears a garland of old phones and guests gift used handsets instead of cash envelopes, to reframe idle smartphones as money; ran on Instagram, YouTube Shorts and Meta ahead of the festive upgrade season.
Agency: Dhindora Media.
Ad film · 30 Nov 2023
Two humorous films with brand ambassador Rajkummar Rao positioning refurbished smartphones as the smart, budget way to get a dream phone and as a lower e-waste choice; rolled out on TV and digital.
Agency: L&K Saatchi & Saatchi. Talent: Rajkummar Rao.
Regional · 8 Feb 2022
Cashify's first campaign with a female ambassador: 35-second TVCs with a 'Fy Fy' jingle in Telugu, Tamil and Kannada, with Hindi to follow, telling people to sell the phones lying in their drawers for instant payment; phase one targeted Andhra Pradesh, Telangana, Tamil Nadu and Karnataka.
Agency: Mind Your Language!. Talent: Rashmika Mandanna.
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