boAt
The company behind boAt, with 3 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Festive · 24 Aug 2026
A Raksha Bandhan campaign with quick-commerce partner Blinkit, shot as a mock-documentary featuring actor Arbaaz Khan gently sending up Bollywood's exaggerated 'Bhai' persona. Conceptualised and created in-house by boAt, produced by Dryft.
Talent: Arbaaz Khan.
Digital/social · 26 Jun 2026
A two-film digital campaign for the Airdopes ProClip open-ear earbuds featuring actor Sonam Bajwa and creator Ambrish Verma, addressing consumer concerns about fit, privacy and ambient awareness in open-ear audio.
Talent: Sonam Bajwa, Ambrish Verma.
Purpose · 7 May 2026
A Mother's Day ad about a mother who turns to an always-patient AI chatbot for help after her son brushes off a request, using the joke to needle sons who neglect their mothers' small asks.
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