Almarai

Partner · Event · 2026

Platinum on the Gulfood 2026 sponsors and partners page.

Digital/social · 18 May 2026

A branded Fortnite map aimed at Saudi gamers aged 16 to 30, rolled out with Fortnite creator livestreams, in-game discovery, Almarai's own social channels and Saudi Gamer. Success was measured on game visits, unique players, playtime and repeat visitation rather than reach.

Agency: Webedia Arabia.

Festive · 12 Feb 2026

An animated Ramadan film about food waste, set at a simple family meal rather than the lavish Iftar spread that dominates the season. Animation was chosen partly so no food would be wasted in the shoot, and the story is pitched at children and at the mothers who cook the meal.

Agency: Webedia.

Integrated campaign · 17 Oct 2025

A cooking show made for MBC Shahid and hosted by Saudi chef Hisham Baeshen, taking a culinary road trip across the Kingdom with Almarai products in the recipes. The show was then written into the Shahid Original drama Karate, where characters cook with Almarai products while watching Taste of Saudi on screen, and promoted across MBC's TV, radio, digital, social and out-of-home inventory plus a segment on MBC1's Sabah Al Kheir Ya Arab.

Agency: Webedia Arabia. Talent: Hisham Baeshen.

Digital/social · 16 Jan 2024

A fresh-milk campaign extended onto Anghami, where the streaming service's AI tools and the voice of Saudi singer Rasha Rizk let parents generate a personalised song using their child's name to encourage a daily milk habit, then share it on social.

Talent: Rasha Rizk.