A cooking show made for MBC Shahid and hosted by Saudi chef Hisham Baeshen, taking a culinary road trip across the Kingdom with Almarai products in the recipes. The show was then written into the Shahid Original drama Karate, where characters cook with Almarai products while watching Taste of Saudi on screen, and promoted across MBC's TV, radio, digital, social and out-of-home inventory plus a segment on MBC1's Sabah Al Kheir Ya Arab.
