Amazon Great Indian Festival 2026 ads: The Great Khali, and a sale powered by Samsung

Amazon's Great Indian Festival 2026 opened to all customers at midnight on 8 October, and Amazon says it runs until Diwali. The films started on 20 September under the line “Banega Sabka Festival Great”. The Great Khali fronts the lead film, Ravi Kishan and Gautam Gambhir sell phones, and WLDD is the only agency credited for any of them.

When is the Amazon Great Indian Festival 2026?

Early deals went live on 25 September, Digit reported. BestMediaInfo reported that Prime members got in on 7 October, a day ahead of everyone else. Amazon's own sale page put the general opening at 12 a.m. on 8 October, and its release of 12 October says the festival “continues till Diwali”. Amazon has not given a closing date.

Who is in the Amazon Great Indian Festival 2026 ad?

The Great Khali. In “Bann Gaya The Great Khali” he mopes in a home of broken, ageing belongings until festival deals let him replace them and feel great again. Amazon posted it on 29 September, and Adgully, MediaBrief, exchange4media and BestMediaInfo all credit WLDD. BestMediaInfo calls it Amazon's lead campaign. No source credits a director or production house.

The phone film pairs Ravi Kishan with Gautam Gambhir. BestMediaInfo describes Kishan's frantic urgency against Gambhir's calm, in a film that argues waiting for a better smartphone deal will cost more. Amazon's mobiles account carries it as “Mehenga Padega Wait, Banao Apna Festival Great”, with one of them dressed as a stage magician and the other holding a red telephone.

BestMediaInfo also reported a creator film in which Rida Tharana, Shreya Kalra and Dolly Singh go behind the scenes at an Amazon fulfilment centre, where staff sort and ship orders before the rush.

What are Amazon's “Banega Sabka Festival Great” films?

The rest of the campaign sits on Amazon India's YouTube channel, and none of it names a cast or a maker. A 64-second launch film and a 34-second cut went up on 20 September. In the shorter one, a Kerala festival procession, elephant and drummers included, walks out of a phone running the sale. An on-screen note in Hindi says some of its visuals were made or modified with AI.

Five 20-second category films followed on 26 September: a big family crowded round a small TV, guests at Mr Mehta's, Mrs Roy's sweets and a fridge exchange, matching festive outfits, and cashback on a first order. Five 10-second offer bumpers came on 27 September. On 5 October, eleven “#AmazonSpecials” price cards went up, one phone each, with the same AI note in English.

Who sponsors the Amazon Great Indian Festival 2026?

Samsung Galaxy. Amazon's title cards read “Powered by Samsung Galaxy”, and several add “Co-Powered by Intel Core Ultra”. The cards also carry SBI Card's 10% instant discount on debit and credit cards. Intel is on the other side of the fight too: at Flipkart, McCann India made “BBD Pe Intel Hai” for the Big Billion Days.

Every Amazon Great Indian Festival 2026 film so far

A blank agency cell means neither Amazon nor the trade press has credited one. Dates are YouTube upload dates; “By 9 Oct” marks films first reported by BestMediaInfo on 9 October.

Flipkart's sale films came with six credited agencies. Amazon's come with one, and the name on most of its title cards is Samsung's.

How we checked: each film was matched to Amazon's own YouTube or Instagram upload and to the trade story linked in its row. Sale dates come from Amazon's sale pages and its release of 12 October, Digit and BestMediaInfo. More films are on our Diwali and festive ads 2026 tracker. Our method explains the grading.