Qatar Airways
Qatar Airways sponsors 7 properties, mostly motorsport, then football, and has 4 campaigns on record. 4 confirmed in 2026.
13 of 13 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2026
Premium Sponsor. Listed under "Premium sponsors".
Title · Event · 2026
Title partner: the 2026 race ran as the Formula 1 Qatar Airways Qatar Grand Prix on F1's own calendar.
Partner · Event · 2026
Listed on the Web Summit Qatar 2026 partner page.
Title · Event · 2025
Title partner: the 2025 race ran as the Formula 1 Qatar Airways Qatar Grand Prix on F1's own calendar.
Title · Event · 2024
Title partner: the 2024 race ran as the Formula 1 Qatar Airways Qatar Grand Prix on F1's own calendar.
Shirt sponsor · Team · 2023
Front-of-shirt sponsor of Royal Challengers Bengaluru, 2023–present.
Product placement · Film · 2023
Qatar Airways carries the characters on the London, Punjab and Gulf legs of the film; cabin interiors and service are shown in a scene or two.
Shirt sponsor · Team · 2017
Front-of-shirt sponsor of Al Sadd, 2017–present. Listed for the 2025–26 season.
Show 1 more
Shirt sponsor · Team · 2014
Front-of-shirt sponsor of Al-Ahli Saudi, 2014–2017.
Ambassadors
Talent named in Qatar Airways's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Deepika Padukone | Past | 1 Mar 2023 | 1 Mar 2023 |
Campaigns
With the agency and talent where the trade press named them.
Digital/social · 10 Feb 2026
Qatar Airways built a playable recreation of Doha and its cabin products inside Fortnite, reachable by island code, and ran a two-week golden-ticket hunt with gaming creators in which players screenshot the find and post it with #FlyWithQR to enter a draw for flights.
Integrated campaign · 27 Oct 2025
A multi-year brand platform made with Swizz Beatz and his Dean Collective that names 100 people shaping culture across art, design, music, fashion, sport and technology. It was announced at Art Basel Paris, where the airline is a premium partner, with a gala in Doha at Art Basel Doha in February 2026 to reveal the full list.
Talent: Swizz Beatz, Black Coffee, Miles Chamley-Watson, Yoon Ahn, Kennedy Yanko, Patrick Eugene.
Digital/social · 6 Mar 2024
Qatar Airways introduced Sama 2.0, an AI cabin crew member who guides passengers through the QVerse platform, unveiling her as a hologram on the airline's stand at ITB Berlin. The airline has since used her as a digital brand face, and added Arabic to her at Arabian Travel Market in 2025.
Ad film · 1 Mar 2023
Qatar Airways signed Deepika Padukone as its first global brand ambassador and put her in a film shot around the Orchard at Hamad International Airport, cut to an acoustic version of 'Ain't Nobody', selling the transit and premium-cabin experience to an audience the airline wanted in India and beyond.
Talent: Deepika Padukone.
5 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
Shirt sponsor · Team · 2025
Front-of-shirt sponsor of Paris Saint-Germain, 2025–present. Listed for the 2025–26 season.
Shirt sponsor · Team · 2018
Front-of-shirt sponsor of AS Roma, 2018–2021.
Shirt sponsor · Team · 2018
Front-of-shirt sponsor of Boca Juniors, 2018–2022.
Sleeve sponsor · Team · 2018
Sleeve sponsor of FC Bayern Munich, 2018–2023.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Qatar Airways is on FORMULA 1's YouTube sponsor wall, carried in 7 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Against travel & hospitality peers
Confirmed deals only. The full travel & hospitality leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Qatar Airways | 7 | 4 | 4 | Motorsport | 10 Feb 2026 |
| Emirates | 12 | 11 | 3 | Kabaddi, hockey, tennis and more | 2027 |
| MakeMyTrip | 5 | 2 | 11 | Business, tech and industry | 13 Aug 2026 |
| Etihad Airways | 6 | 4 | 1 | Motorsport | 31 Aug 2026 |
| Airbnb | 2 | 3 | 5 | Music | 27 Jun 2026 |
Where peers sponsor and Qatar Airways doesn't
| Property | Peers on it |
|---|---|
| Goafest | MakeMyTrip |
| Big 5 Global | Emirates |
| Dubai Desert Classic | Emirates |
| Dubai Fitness Challenge | Emirates |
| Yas Marina Circuit season | Etihad Airways |
| Dubai Rugby Sevens | Emirates |
| Dubai Airshow | Emirates |
| ICC Men's Cricket World Cup | Emirates |
Questions people ask
What does Qatar Airways sponsor?
Qatar Airways has 7 confirmed sponsorship properties on record, mostly in motorsport, then football, including Qatar ExxonMobil Open, Qatar Grand Prix, Web Summit Qatar. The latest is dated 10 Feb 2026.
Does Qatar Airways sponsor cricket?
Yes. Qatar Airways has 1 confirmed cricket deal on record.
Know when Qatar Airways signs something new
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