L'Oréal India × Red Sea International Film Festival, 2022

Purpose · 15 Jun 2026

L'Oréal Groupe's global sustainability campaign, its biggest edition yet, spanning 4 divisions, 18 brands and 28 refillable products and timed to World Refill Day; amplified via social media and in-store/online retail partnerships to push refill adoption.

Ad film · 27 Mar 2026

A mother-daughter hair-colour campaign reuniting long-time face Raveena Tandon with her real-life daughter Rasha Thadani, positioning trust in a mother's beauty choices as the emotional core of the at-home hair-colour pitch.

Talent: Raveena Tandon, Rasha Thadani.

Digital/social · 5 Mar 2025

A social-first film for the Hyaluron Pure shampoo in which Siddharth posts an Instagram reel spoofing his 2003 film Boys and complains about an oily scalp, and Aditi Rao Hydari, the brand's ambassador, hands him the product. The couple's banter carried the salicylic-acid and hyaluronic-acid claim.

Talent: Aditi Rao Hydari, Siddharth.

Co-powered · Event · 2025

Co-powered by.

Integrated campaign · 9 Jul 2024

Garnier Men extended its Mumbai Indians tie-up and its 2023 Misfits idea into a video series with John Abraham, Jasprit Bumrah, Ishan Kishan and Tilak Varma, arguing that using bar soap on the face is like batting in the wrong gear. It ran across TV and online, added a fan contest that drew over 1,500 entries, and put a Garnier Men Locker Room experience inside Wankhede Stadium.

Talent: John Abraham, Jasprit Bumrah, Ishan Kishan, Tilak Varma.

Launch · 24 Jun 2024

A CGI out-of-home campaign starring Kendall Jenner to launch the Panorama Mascara in India, built on the claim that eyes look up to 1.4 times bigger. The CGI creative ran on a billboard cluster at Turner Road, Bandra and then at Worli Sea Link, Juhu Tara Road and Goregaon West in Mumbai.

Agency: Tonic Worldwide. Talent: Kendall Jenner.

Digital/social · 4 Jun 2024

A digital video commercial for the Super Stay Lumi-Matte Foundation launch, tagline 'Longwear Goes Light As Air', featuring brand ambassador Suhana Khan; the campaign drew over 3 million impressions and 3.8 million video views.

Agency: Schbang Motion Pictures. Talent: Suhana Khan.

Digital/social · 16 Jan 2024

A hair-colour campaign for Casting Creme Gloss that used four actors known from streaming work, Sayani Gupta, Maanvi Gagroo, Kirti Kulhari and Bani J, each talking about colour as a form of self-expression. It premiered on 12 January 2024 and ran on digital and social under the hashtag #MyHairColorMyExpression.

Talent: Sayani Gupta, Maanvi Gagroo, Kirti Kulhari, Bani J.