MBC
MBC sponsors 1 property, mostly film, and has 2 campaigns on record. 2 confirmed in 2026.
6 of 6 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Presenting · Event · 2025
Principal Sponsor on the festival's 2025 sponsor wall.
Presenting · Event · 2024
Principal Sponsor on the festival's 2024 sponsor wall.
Presenting · Event · 2023
Principal Sponsor on the festival's 2023 sponsor wall.
Presenting · Event · 2022
Festival Partner on the festival's 2022 sponsor wall.
Campaigns
With the agency and talent where the trade press named them.
Launch · 6 Feb 2026
Shahid put its regional marketing behind the exclusive MENA streaming release of Kaouther Ben Hania's Oscar-nominated Gaza film, which MBC Studios co-financed. The push followed a festival run through Doha, Marrakech, the Red Sea and Carthage and a limited cinema release across ten Arab markets, and was timed to the film's expanding US release.
Talent: Kaouther Ben Hania.
Rebrand · 6 Jan 2026
The streaming service Shahid took the name MBC Shahid from 2 January 2026, announced on its own social channels, to tie the platform to the MBC broadcast portfolio rather than run it as a separate service. Subscription tiers and content libraries were unchanged.
Marketing leadership
As reported in the trade press, with the date and the article.
Against media & entertainment peers
Confirmed deals only. The full media & entertainment leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| MBC | 1 | 2 | 2 | Film | 6 Feb 2026 |
| Star Sports | 11 | 11 | 7 | Cricket | 14 Aug 2026 |
| The Times of India | 8 | 8 | 11 | Running and fitness | 18 May 2026 |
| Crunchyroll | 2 | 5 | 0 | Culture, arts and literature | 2026 |
| Mirchi | 6 | 8 | 0 | Culture, arts and literature | 2026 |
Where peers sponsor and MBC doesn't
| Property | Peers on it |
|---|---|
| Goafest | Star Sports, The Times of India |
| Comic Con India | Crunchyroll, Mirchi |
| Filmfare Awards | Star Sports, Mirchi |
| Tata Mumbai Marathon | The Times of India, Mirchi |
| TCS World 10K Bengaluru | The Times of India, Mirchi |
| Vedanta Delhi Half Marathon | The Times of India, Mirchi |
| Battlegrounds Mobile India Masters Series | Star Sports, Crunchyroll |
| International Film Festival of India (IFFI), Goa | Star Sports |
Questions people ask
What does MBC sponsor?
MBC has 1 confirmed sponsorship property on record, mostly in film, including Red Sea International Film Festival. The latest is dated 6 Feb 2026.
Know when MBC signs something new
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