Killer × Filmfare Awards, 2023
- Brand
- Killer · Fashion & lifestyle
- Property
- Filmfare Awards · Worldwide Media
- Tier
- Associate
- Date
- 2023
- Source
- Indiantelevision.com
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Killer's other deals
Integrated campaign · 17 Aug 2026
A national campaign playing genes against jeans, arguing that the denim someone picks is as much an identity marker as where they are from. It casts models from the north, south, east and west to make the point that there is no single way to look Indian.
Talent: Meezaan Jafri.
Sponsorship activation · 11 Sep 2025
A campaign built on the brand's Asia Cup 2025 association, reframing Make in India as ambition rather than compromise under the line 'Upgraded. I Wear India'. The rollout added outdoor, influencer work, denim workshops for NIFT students and a discount scheme for foreign passport holders.
Talent: Meezaan Jafri.
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