I Wear India, I Wear Killer
A campaign built on the brand's Asia Cup 2025 association, reframing Make in India as ambition rather than compromise under the line 'Upgraded. I Wear India'. The rollout added outdoor, influencer work, denim workshops for NIFT students and a discount scheme for foreign passport holders.
| Brand | Killer |
|---|---|
| Agency | Not named |
| Talent | Meezaan Jafri |
| Channels | OOH, digital, social, in-store |
| Source | MediaNews4Uexchange4media |
More from Killer
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Genes of IndiaIntegrated campaign · 17 Aug 2026 | Integrated campaign | – | 17 Aug 2026 |