ITC × Comic Con India, 2024

Purpose · 13 Jun 2026

A brand film for the Sixth Sense programme, which puts more than 180 visually impaired evaluators at the centre of Mangaldeep's fragrance development. The story follows a visually impaired boy who catches a friend out for eating samosas by the smell on his hands, treating heightened smell as a professional skill rather than a compensation.

Agency: Ogilvy.

Associate sponsor · TV show · 2026

Signed to season 18 of Kaun Banega Crorepati as a associate sponsor, in Sony's pre-launch roster of more than 25 sponsors.

Partner · Event · 2026

Listed under Other Sponsors on Goafest's own 2026 sponsor page.

Partner · Event · 2026

Bharat Growth Partner of the News18 Rising Bharat Summit 2026.

Festive · 21 Oct 2025

A Diwali music video that credits mothers for holding the festival together, moving between kitchens making gujiyas and besan laddoos and courtyards lit with diyas, and passing recipes and rituals down a generation.

Associate sponsor · TV show · 11 Aug 2025

Signed to Kaun Banega Crorepati season 17 as a Associate Partner, one of the record 26 brands on the show's 25th-year sponsor wall.

Digital/social · 11 Jun 2025

An AI WhatsApp bot for Andhra Pradesh and Telangana that drops a user's selfie into a Telugu movie poster alongside brand ambassador Nani, across romance, comedy, thriller and action genres. Entry was through a QR code on chilli powder packs, and selected posters ran on billboards with the actor.

Talent: Nani.

Launch · 16 Apr 2025

Classmate put QR codes on its notebooks that open logic, verbal and maths games, then backed the launch with a television and digital campaign built on the idea that children learn better when the work behaves like play.