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HDFC ERGO × Jashn-e-Rekhta, 2025

Brand
HDFC ERGO · Banking & finance
Property
Jashn-e-Rekhta · Rekhta Foundation
Tier
Partner
Date
2025
Source
Jashn-e-Rekhta

Supporting Partner

Credits

No credits yet. The brand, agency and organiser people who made this deal can add theirs; credits appear once confirmed from a work email.

HDFC ERGO's other deals

#HealthMatch

Digital/social · 24 Jan 2026

Launch film with matchmaker Sima Taparia arguing that couples should talk about medical history, fitness and health insurance before marriage, positioning the policy as a mutual promise. Released on the insurer's social and digital channels with a national print ad carrying a QR code.

Talent: Sima Taparia.

Other · 26 Sep 2025

Three-year out-of-home domination of Mumbai's Airport Road Metro Station and the bus shelters around it, planned and executed by Posterscope India so the brand becomes a daily fixture for office-going commuters.

Purpose · 18 Jan 2025

Week-long National Road Safety Week campaign against speeding, phone use and distracted driving, with car danglers carrying safety messages handed out at the insurer's cashless network garages. Continues a line of road-safety work going back to #TakeItEasyOnRoads (2015) and #DoNotDisturb (2018).

Festive · 30 Oct 2024

Diwali film reminding families who pray for prosperity to also protect their homes, cars, pets and loved ones with insurance. Created with BBH India and run on YouTube and Instagram.

Agency: BBH India.

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