Yash Raj Films
Behind 2 shows and events with 8 confirmed sponsorships on Monumentum.
Shows and events
| Property | Type | Confirmed sponsors |
|---|---|---|
| Dhoom 3 | Film | 7 |
| Pathaan | Film | 1 |
Deals
Newest first, with what our re-check found on each source.
Co-branded campaign · Film · 25 Jan 2023
Shell Lubricants signed with Yash Raj Films as the official engine oil partner for Pathaan, an out-film trade partnership that ran a contest giving Shell's mechanic and distributor community Pathaan tickets, movie-branded merchandise and a chance to meet Shah Rukh Khan.
Product placement · Film · 2013 · Reported value Rs 25 lakh
BMW supplied the motorcycles Aamir Khan's thief rides through the chase sequences. Yash Raj Films' brand-partnerships head Ashish Patil put the support at 17 bikes worth over Rs 25 lakh each, 50 tyres and more than 100 days of on-set engineering help from BMW's own trained staff.
Licensing · Film · 2013
One of 18 Dhoom 3 merchandising deals YRF signed before release: a Mattel collector's edition line of Aamir Khan and Katrina Kaif dolls plus toy bikes and cars.
Licensing · Film · 2013
ICEX Electronics made Dhoom 3-branded phones, phablets and tablets under YRF's pre-release licensing programme.
Licensing · Film · 2013
Collectabilia held the Dhoom 3 fashion licence: fashion bags, sling bags and caps.
Licensing · Film · 2013
Archies took the Dhoom 3 stationery licence in YRF's 18-deal merchandising slate.
Licensing · Film · 2013
Bollyexpress made Dhoom 3 musical and conversational gifting cards under the film's licensing programme.
Associate sponsor · Film · 2013
Malaysia Airlines came on as associate partner for the Dhoom 3 release. Its South Asia and Middle East regional SVP Azahar Hamid and YRF brand-partnerships head Ashish Patil both put their names to the tie-up.
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