Titan
The company behind Titan, with 15 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Ad film · 1 Sep 2026
A campaign fronted by Alia Bhatt built around everyday situations where women are labelled as too ambitious, too emotional or too outspoken, framed as different and equally valid expressions of femininity rather than contradictions.
Talent: Alia Bhatt.
Festive · 23 Aug 2026
A Rakshabandhan film in which a brother, dodging pillows and water bottles thrown by his sister, ends the fight by handing her a pendant. Set to Kishore Kumar's 'Phoolon ka Taaron ka' and paired with a range of silver rakhis from 799 rupees.
Ad film · 21 Apr 2026
A film set in a surreal underwater cityscape following cricketer Abhishek Sharma, made to launch the Mariana Limited Edition Coral Reef Green Swiss automatic diver's watch, capped at 200 pieces worldwide.
Talent: Abhishek Sharma.
Experiential · 29 Mar 2026
To launch the Titan Divers Professional Automatic 500m, a team of certified technical divers shot the watch 52.1 metres below the surface off Phuket, Thailand, setting a Guinness World Record for the deepest underwater product photoshoot.
Festive · 3 Feb 2026
A Valentine's campaign with brand ambassador Aneet Padda that asked couples to name their own Valentine's Day rather than the calendar one. Shoppers wrote their love stories in Mia stores until 15 February for Aneet to read, and the brand launched a bee and honeycomb themed collection alongside.
Talent: Aneet Padda.
Experiential · 2026
Tanishq's third appearance as official jewellery partner at Paris Couture Week, pairing a natural-diamond collection with designer Rahul Mishra's couture showcase 'Radiance in Rhythm', built around the theme of the seven stages of love. Cardi B was among those at the show.
Talent: Cardi B.
Regional · 2026
A Durga Pujo TVC directed by Shoojit Sircar and fronted by Mimi Chakraborty as sutradhaar, weaving four stories of Bengali women reshaping wedding and festival rituals, set to a female rendition of Tagore's 'Ekla Cholo Re'.
Agency: Lowe Lintas. Talent: Mimi Chakraborty.
Digital/social · 2026
IRTH's first-ever brand ambassador campaign, fronting Twinkle Khanna under her 'Mrs Funnybones' persona in a series of short comic films about the everyday design failures of women's bags, launched with the brand's debut monogram collection, Initials.
Talent: Twinkle Khanna.
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Launch · 28 Jan 2025
A campaign film themed 'Fine Fragrances for Every Hour, Every Day' for the 24Seven collection, aimed at younger buyers and pitching premium fragrance as a daily habit rather than an occasion purchase.
Digital/social · 2025
A streaming series on Amazon MX Player dramatising Titan's founding through JRD Tata (played by Naseeruddin Shah) and Xerxes Desai (Jim Sarbh), based on Vinay Kamath's book on the brand, released around the 11th anniversary of the government's 'Make in India' campaign.
Talent: Naseeruddin Shah, Jim Sarbh.
Launch · 21 May 2024
A launch campaign for a 17-watch collection, with a film built on life-size props shaped like watch cases and choreographed movement, carrying the brand's 'Seriously Playful' line.
Experiential · 4 Oct 2023
A live OOH kiosk at Phoenix Mall in Mumbai carried a life-like image of Ayushmann Khurrana that shoppers could talk to in real time about smart glasses and lenses. Ogilvy Bangalore built it and cut a digital film out of the footage.
Agency: Ogilvy India. Talent: Ayushmann Khurrana.
Integrated campaign · 1 Sep 2023
Vijay Deverakonda came on as brand ambassador for a digital-first campaign about young Indians holding two contradictory identities at once, told through a split-screen film with lines such as 'Subtly Dramatic' and 'Seriously Playful'.
Agency: Mullen Lintas. Talent: Vijay Deverakonda.
Integrated campaign · 3 Jul 2023
Fastrack Smart's first brand campaign, launched with Ranveer Singh as ambassador alongside a new logo. The Leo Burnett film has Singh breaking a clock that stands for the Indian Standard Timeline of when to graduate and settle down.
Agency: Leo Burnett India. Talent: Ranveer Singh.
Festive · 14 Oct 2022
A festive digital film by DDB Mudra showing three chains of situations in which a compliment passes from one person to the next, released with a new range of Sonata fashion watches.
Agency: DDB Mudra.
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