#BeBoth
Vijay Deverakonda came on as brand ambassador for a digital-first campaign about young Indians holding two contradictory identities at once, told through a split-screen film with lines such as 'Subtly Dramatic' and 'Seriously Playful'.
| Brand | Titan |
|---|---|
| Agency | Mullen Lintas |
| Talent | Vijay Deverakonda |
| Channels | digital, social |
| Source | BestMediaInfo |
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