My Beauty. I Select.
Swiss Beauty took its first step into mass premium with a separate line, Swiss Beauty Select, priced at Rs 499 to Rs 850 and sold first on its own site and Nykaa. The launch was carried on the line 'My Beauty. I Select.' and pushed almost entirely through digital channels.
| Brand | Swiss Beauty |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital |
| Source | Financial Express |
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