Stellantis India (Citroen, Jeep)
The company behind Stellantis India (Citroen, Jeep), with 3 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Integrated campaign · 3 Nov 2025
Repositioning campaign by alterType that moves Citroen from niche European to mainstream modern Indian family choice, with a film for each car: C3X ('All Ways On'), Basalt X ('Thrill bhi. Style bhi.') and Aircross X ('Har Moment Ka Boss'). Brand ambassador MS Dhoni fronts it; ran on TV, digital and social.
Agency: alterType. Talent: MS Dhoni.
Digital/social · 11 Sep 2024
Jeep's first connected-TV campaign, planned by Starcom India on Frodoh's platform: a Hrithik Roshan film for the Wrangler wrapped in an inverse L-skinner carrying a QR code, targeted at over a million households in the top ten metros and extended to mobile. Reported 97 per cent completion and 11,700 scans.
Talent: Hrithik Roshan.
Other · 25 May 2024
Citroen India named MS Dhoni its brand ambassador on a 'make the right choice' platform, pairing his reliability with the brand's comfort and engineering claims and its electric push, with a first campaign promised to follow. He has fronted Citroen's work since, including Shift Into The New.
Talent: MS Dhoni.
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