Sapphire Foods (KFC, Pizza Hut)
The company behind KFC / Pizza Hut India (Sapphire, Devyani franchisees), with 6 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Experiential · 30 Jul 2026
KFC partnered with community platform PlayAce to host ten curated house parties across three Indian metro cities, introducing the Double Chicken Dynamite Burger to Gen Z through peer gatherings rather than conventional paid advertising.
Digital/social · 6 Jul 2026
A campaign fronted by siblings Arjun Kapoor and Anshula Kapoor that reimagines the peace-sign hand gesture as a 'piece' sign, opening with cryptic social posts before a reveal film promoting KFC's July buy-one-get-one bucket deal.
Talent: Arjun Kapoor, Anshula Kapoor.
Sports · 17 Feb 2026
A campaign film for Pizza Hut's new oval-shaped Crafted Flatzz pizza featuring Indian cricketers Shivam Dube, Varun Chakravarthy and Harshit Rana, timed to the ICC T20 World Cup and IPL season and built around on-field team banter.
Talent: Shivam Dube, Varun Chakravarthy, Harshit Rana.
Integrated campaign · 20 Nov 2025
To launch the Ultimate Cheese crust, Pizza Hut told India to eat the pizza crust first. The brand turned its whole Instagram account upside down, ran an anthem, and flipped billboards and entire stores, with influencers teasing the idea before the reveal.
Agency: Havas Creative India.
Integrated campaign · 4 Nov 2025
A homecoming-themed KFC India campaign about food as the bond that welcomes travellers home, extended into a kilometre-long sequential OOH billboard trail along one of Mumbai's busiest commuter corridors in partnership with WPP Media.
Integrated campaign · 13 May 2025 · Reported value Rs 299
A value push built around a nine-piece chicken bundle at Rs 299 for dine-in only. Mrunal Thakur reacts to the price at a KFC counter and Danish Sait turns up in several avatars, with the film ending on a group chant of the price point. It ran across more than 1,300 outlets on TV, digital and social.
Agency: FCB India. Talent: Mrunal Thakur, Danish Sait.
Work at Sapphire Foods (KFC, Pizza Hut)?
Claim this page to list your properties and partners, and correct anything wrong.