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Integrated campaignIndia13 May 2025

Epic Savers

A value push built around a nine-piece chicken bundle at Rs 299 for dine-in only. Mrunal Thakur reacts to the price at a KFC counter and Danish Sait turns up in several avatars, with the film ending on a group chant of the price point. It ran across more than 1,300 outlets on TV, digital and social.

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