Philips India (Versuni, Preethi)

Integrated campaign · 17 Aug 2026

Yash was signed as men's grooming ambassador after fans spotted him using a Philips trimmer, and fronts a high-energy film for the All-in-One Trimmer with BeardSense technology. Philips is also official grooming partner of his film 'Toxic'; the campaign runs across digital, social, cinema, OTT, outdoor, retail and experiential touchpoints.

Talent: Yash.

Digital/social · 20 Jun 2026

A nationwide vote with chef Ranveer Brar to crown India's favourite biryani style, with food creators, restaurants and city communities campaigning for Hyderabadi, Awadhi, Kolkata, Bombay and other versions on a live leaderboard. Built to launch OneChef by Philips, an all-in-one cooking appliance.

Talent: Ranveer Brar.

Integrated campaign · 31 Mar 2026

A campaign that challenges the Indian habit of boiling baby bottles, using survey data to argue the Philips Avent steriliser gives twice the germ protection, and plays on the 'nazar' tradition of protecting children. Yami Gautam Dhar joined as Philips Avent ambassador for the rollout across digital and retail.

Talent: Yami Gautam Dhar.

Experiential · 9 Jul 2025

Versuni's Preethi built its year around a live record attempt for the Zodiac mixer grinder. Machines ground 30 hard materials continuously in four cities in front of World Book of Records adjudicators, and the resulting 'world's most powerful mixer grinder' claim carried the advertising. The work won Campaign of the Year (South) at the ET Shark Awards 2025 for Preethi, Versuni India and Ampersand Communications.

Agency: Ampersand Communications.

Launch · 10 May 2025

The launch campaign for the Philips All-in-One Trimmer with BeardSense AI, which scans the beard 125 times a second. The line flips a Hindi idiom for a negligible difference to claim a big one, likening the trimmer to 125 barbers working together.

Other · 11 Feb 2025 · Reported value Rs 1,500

A consumer promotion with Kaun Banega Crorepati's 25th season: buyers of Philips appliances worth Rs 1,500 or more could register on SonyLIV for a shot at the Fastest Finger First round and the hot seat, with a Spin & Win of assured gifts for offline shoppers. Ran late January to end-March 2025.

Digital/social · 15 Mar 2024

A Philips Avent social campaign in which celebrity and influencer mothers thank the people who supported their motherhood and nominate others in a chain, inviting all mothers to post their stories under the hashtag and pledge to share caregiving. Live on Instagram.

Digital/social · 13 Feb 2024

A Valentine's Day digital film on the idea that you buy for people you like but cook for the one you love, promoting dishes made in Philips air fryers. Terribly Tiny Tales partnered to get people to share what they would cook; it followed the previous year's #TasteOfLove.