PolicyBazaar
The company behind Paisabazaar, with 7 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Integrated campaign · 10 Jul 2026 · Reported value Rs 3,000
PolicyBazaar's largest-ever insurance-awareness drive, appointing Amitabh Bachchan as brand ambassador for a series of films in which he plays a familiar family elder urging loved ones to stop delaying decisions on health and term insurance, aligned with IRDAI's 'Insurance for All' push and building on the company's 18-year, Rs 3,000-crore-plus investment in awareness.
Talent: Amitabh Bachchan.
Integrated campaign · 28 May 2026
Paisabazaar signed cricketer Irfan Pathan to front the latest edition of its Credit Premier League, a gamified contest that rewards users with the highest credit scores nationally and state by state. The film borrows cricket's competitive language to make checking and improving a credit score feel like a sport, and ran across television, digital and social.
Agency: Magic Circle. Talent: Irfan Pathan.
Digital/social · 9 Apr 2026
A digital campaign fronted by PolicyBazaar founder Yashish Dahiya, who engages people directly in everyday settings around a widely-acknowledged but rarely-acted-on truth: most Indians know they need financial protection but keep delaying it.
Talent: Yashish Dahiya.
Digital/social · 2 Jun 2025
A series of emotionally-grounded films built from real customer stories -- including a toddler's sudden hospitalisation and a senior citizen's kidney operation -- showing how PolicyBazaar's claims-assistance team supported policyholders through medical emergencies, reinforcing that insurance is a commitment fulfilled when the stakes are highest.
Ad film · 22 May 2023
A humour-led brand campaign with actor Aparshakti Khurana built on the line 'see, compare and apply', aimed at borrowers who take loans on hearsay from friends instead of comparing offers. Paisabazaar ran a second film, 'Loan Sahi, Milega Yahin', as an extension of it.
Talent: Aparshakti Khurana.
Ad film · 1 Jul 2022
A humorous brand campaign starring actor Pankaj Tripathi, aimed at people who procrastinate on buying term life insurance, built to make the consequences of that indecision hit home while still entertaining.
Agency: MagicCircle Communications. Talent: Pankaj Tripathi.
Ad film · 10 Jan 2022
A campaign starring brand ambassador Akshay Kumar as a superhero character, 'Mr Policybazaar', promising to help policyholders with insurance claims within 30 minutes; the film shows him reassuring a wife anxious about her husband's hospital admission.
Talent: Akshay Kumar.
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