Page Industries (Jockey)
The company behind Jockey, with 3 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Launch · 29 Nov 2025
A winter athleisure campaign for men and women built on Jockey's comfort positioning, extended into outerwear for commutes, travel and casual outings, pairing relaxed silhouettes with functional layering details.
Launch · 3 Jun 2025
A Gen Z athleisure sub-line (t-shirts, hoodies, multi-utility cargos, crop tops) aimed at 18-24 year-olds, built around oversized fits and self-expression. Launched with a one-day mall shoot and expanded with a winter drop later in the year.
Agency: Fundamental.
Ad film · 1995
A landmark early campaign paired with India's first innerwear fashion show, which introduced innerwear as a lifestyle category rather than a purely functional purchase; credited on Page's own history timeline as the moment that reframed the brand.
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